Product Liability • UK businesses • Plain English

Product Liability Insurance, made clear.

Product liability insurance helps protect your business if a product you make, sell, import, or supply causes injury or property damage. It’s especially relevant for UK retailers, ecommerce sellers, importers, manufacturers, and brands.

Clear examples & scenarios Seller & importer friendly We may introduce you to regulated partners

What is product liability insurance?

Product liability insurance is designed to help protect your business if a product you’ve supplied causes injury or property damage and a claim is made against you. This can include products you manufactured, branded, imported, wholesaled, or sold online.

What it covers

Claims

Third-party injury or property damage claims linked to products you supply (policy dependent).

Who it’s for

Sellers

Retailers, ecommerce sellers, manufacturers, importers, makers, and wholesalers.

Why it matters

Risk

You can be held responsible even if you didn’t manufacture the product (especially if you import or brand it).

Product liability illustration showing protection for products sold
This is where product liability matters most: the moment your product is in someone’s hands. Claims can involve defects, labelling, instructions, allergic reactions, safety components, or unexpected harm during normal use.

Who needs product liability insurance?

If you place physical products into the supply chain — even via ecommerce — product liability is worth considering. It’s also commonly requested by retailers, distributors, and marketplaces.

Ecommerce sellers

Online

If you sell on your site or marketplaces, you may still be responsible if a product causes harm.

Importers

High-risk

Importers often take on liability if a manufacturer can’t be pursued or isn’t in the UK.

Makers & brands

Own label

If you make or brand products, claims can relate to materials, design, or production issues.

Want to compare top providers and lock in the right cover?

Start with a quick check, then compare quotes from top providers and get a quote when you’re ready — especially if you sell online, import goods, or supply retailers.

Simple examples (what claims can look like)

Exact cover depends on your policy, but these examples show the types of situations product liability is designed for.

Defect or failure

Safety

A product fails during normal use and causes injury or damage to someone’s property.

Labelling / instructions

Compliance

A customer says instructions or warnings weren’t clear and claims they were harmed as a result.

Allergy / reaction

Ingredients

A product triggers an unexpected reaction and a claim is made against the seller/brand.

FAQs

Quick answers that help visitors and support SEO.

Is product liability insurance required by law? +
It’s not legally required for most businesses, but it’s commonly required by retailers, platforms, and contracts. If you sell physical products, it’s strongly recommended.
Am I liable if I didn’t manufacture the product? +
Potentially yes. Sellers and importers can be pursued if the manufacturer can’t be identified, isn’t accessible, or is outside the UK.
Is product liability the same as public liability? +
Not exactly. Product liability focuses on harm caused by products. Public liability is broader and covers third-party injury or property damage linked to your business activities. See Public Liability.
What do I need for a quote? +
Usually your product type, turnover, where you sell (UK/overseas), whether you import, and any contract requirements.

Compare product liability quotes

Share a few details. If appropriate, we may introduce you to regulated partners to provide quotes.

Important: General information only. Cover depends on your circumstances and policy terms, limits and exclusions. Read our disclaimer.

Related covers

Many businesses combine product liability with other covers depending on how they operate.

Public Liability

Third parties

For injury/property damage claims linked to your business activities.

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